Norway doesn't have a wine tradition. That turned out to be an advantage.
Christian and Alexander Jansen weren't winemakers. They were people who liked sitting at a table with something interesting in a glass — and kept running into the same problem: the non-alcoholic options were either juvenile or apologetic. So they started Nolo Nordic, just outside Oslo, with a simple premise: don't imitate wine. Build something else.
Their two labels do different things. ALT. is dealcoholised sparkling wine — organic, clean, familiar. The easy yes for any table. Ambijus is the harder question: what happens when you take Norway's hedgerows, fermentation science, and the language of natural winemaking, and remove the one ingredient everyone assumes is doing the work? The answer is structured, food-ready, genuinely strange drinks with names like Act Naturally and Clearly Confused. Their tagline is "the lab is our terroir." They mean it.
Over 300,000 bottles sold. Awards from IWSC, Great Taste, and World Alcohol-Free. Exported to 15 countries. Two brothers, one city, zero compromise.
