CLEARLY CONFUSED

Name: CLEARLY CONFUSED
Brand: Ambijus
SKU: SW-AMBIJUS-CLEARLY-CONFUSED-NV
Price: 19.00 EUR
Availability: InStock

Norway

Hazy pale gold like morning light through a pine forest. Fermented apple, spruce needle, elderflower, a whisper of juniper. Wild. Cidery. Completely its own thing.

Wine Type: Proxy

Size: 750ml

Grapes: Fermented apple juice, spruce needles, elderflower, angelica root, juniper berry, oakwood

Drinking Window: Drink now

Vintage: NV

Alcohol: <0.5%

Food Pairings: Cured meats · Game · Mushroom dishes · Aged hard cheeses

Nutrients: per 100 ml: energy 123 kJ / 29 kcal, fat 0 g, carbs 6.4 g, of which sugars 5.7 g, protein 0 g, salt 0 g. Ingredients: water, apple juice concentrate from Hardanger, apple cider vinegar, natural botanical extracts and infusions (including quinine), malic acid, CO₂. Contains quinine.

€19 €25,33/L

The name is an oxymoron on purpose. Clearly Confused doesn't know what it is — and that's exactly the point. Brothers Christian and Alexander Jansen started Ambijus in 2020 from a garage in Oslo, fermenting spruce needles out of curiosity. Their lab at Sollihøgda — what they call their terroir — is where they developed this drink: six ingredients, each fermented separately using Pichia kluyveri yeast, then blended. Fermented apple gives a cidery spine. Spruce and juniper put you in a Norwegian forest. Elderflower lifts the whole thing. Somewhere between an aromatic cider and an orange wine. Serve chilled at 8–10°C.

Each of six core ingredients fermented individually with Pichia kluyveri yeast strains (maximise flavour, keep alcohol below 0.5%). Components blended, carbonated, bottled. No dealcoholisation. No artificial additives. Pasteurised. Vegan.

Serve chilled, around 8°C. Put it in the fridge for 30 minutes before opening. Already cold? Take it out and wait 5 minutes — the wild aromas open up nicely with a touch of warmth.

Pour into a wide glass. No decanting needed.